Most people feel awkward in front of a camera.


If you’ve ever looked at a photo of yourself and thought, Why do I look like that?, you’re not alone.


But here’s the thing: A great headshot isn’t about being “photogenic” (whatever that means).


It’s about knowing how to work with the camera.


As a professional photographer, I guide my clients through the process to help them feel comfortable, look confident, and get a headshot that actually represents them.



Overview:

This guide will help you feel confident and look your best in front of the camera.


Here's whats covered in this guide:


  • Get Some Sleep the Night Before – Why rest is the easiest way to look fresh.
  • What to Wear: Keep It Simple – How to choose the right outfit, accessories, and makeup.
  • Posing: Don’t Be a Stiff Robot – Tips for angles, posture, and avoiding awkward body language.
  • Facial Expressions: Find Your Best Look – Smiling, serious, or somewhere in between—what works best for you?
  • Hair & Grooming: The Little Things Matter – Quick fixes for hair, facial hair, and last-minute touch-ups.
  • Relax & Trust Your Photographer – How to feel comfortable and natural in front of the camera.
Professional headshot of a person wearing a white blazer against a gray background.

1. Get Some Sleep the Night Before


I know, I know—you’ve got work, social events, and maybe a late-night Netflix binge lined up.


But if you want to look fresh, prioritize sleep.


Lack of rest = tired eyes, dull skin, and an overall sluggish vibe that no amount of retouching can fully fix.


If you need a last-minute fix for tired eyes, try: a cold compress or chilled spoons over your eyes, eye drops to reduce redness, and hydrating with plenty of water.

Wilmington Headshot Photographer

2. What to Wear: Keep It Simple


Your outfit should match how you want to be perceived in your industry.


If you’re in finance, law, or corporate leadership, go for well-fitted business attire.


If you’re in a creative field, you might opt for something with a little more personality.



Clothing Tips

Solids are better than patterns.


Avoid busy prints that distract from your face. Skip logos or loud branding unless you are the brand.


Layers work—a jacket, blazer, or even a structured sweater adds depth to your look.


And iron your clothes—wrinkles show up more in photos than in real life.



Accessories & Makeup

If you wear glasses, keep them on if that’s how people usually see you, but make sure they’re clean and glare-free.


Keep jewelry minimal—nothing that steals the spotlight.


If you wear makeup, keep it natural. If you love bold lipstick, go for it, but avoid overdoing foundation or contour.

Wilmington Headshot Photographer

3. Posing: Don’t Be a Stiff Robot


Even if you’re not a model, a little posing knowledge goes a long way.


Do this instead:


  • Turn your body slightly instead of facing the camera head-on (45-degree angle works well).
  • Stand up straight—good posture = instant confidence.
  • Drop your shoulders to avoid looking tense. Push your chin out slightly to define your jawline (not up—out).
  • “Squinch” your eyes slightly (a soft squint) to avoid a deer-in-headlights look.


I will guide you, but being aware of these tips helps big time.

Wilmington Headshot Photographer

4. Facial Expressions: Find Your Best Look


Different industries call for different expressions. A real estate agent or entrepreneur might need a big, welcoming smile, while a lawyer or CEO might want a more serious but approachable look.



To get a natural expression:


Think of something funny or someone you like—a real smile looks way better than a forced one. Try a few different expressions and review them on camera. A slight smirk, a soft smile, or a serious look can all work—see what fits your vibe best.

Professional portrait of a person in a white shirt and red tie against a gray background.

5. Hair & Grooming: The Little Things Matter


Go with your usual hairstyle—don’t try anything drastic last minute.


A quick trim or shape-up a few days before is fine. If you have a beard, groom it.


If you’re shaving, do it a few hours before to avoid redness.


Dry lips show up in photos—use chapstick.


If you’re smiling, check for anything in your teeth before the shoot (yes, this happens).



6. Relax & Trust Your Photographer


Most people feel awkward in front of the camera at first. That’s normal. I'll will direct you, help you loosen up, and capture a look that feels natural.


Engage in conversation—it’ll make you look more at ease. Breathe. Sounds obvious, but people often hold their breath without realizing it. Try different angles. Sometimes your “best side” isn’t the one you think it is.

Final Thoughts: First Impressions Matter


Your headshot is often the first thing people see before they meet you. Whether it’s for a job, networking, or your personal brand, make sure it represents the best version of you.

Professional photographer in black suit and hat holds camera in elegant courtyard setting.

Wilmington, NC Headshot Photographer


Hi everyone! My name is Glenn Guiao, and I’m a professional headshot and lifestyle photographer based in Wilmington, North Carolina.


I have a deep passion for capturing genuine emotions and unique stories through my lens.


My goal is to make every client feel comfortable and confident, ensuring that their personality shines through in every shot. 


Submit a form below to get a quote or schedule a call.